Executive Summary

DesignerDenny.com serves as the central hub for my personal brand as a graphic designer and digital creator. The site presents a cohesive, professional identity that reflects my design philosophy of clean, modern, user-focused, and storytelling. This executive summary outlines the core components of my personal brand identity package and the strategic plan for developing my portfolio website throughout the course.

As a graphic/UX designer building a strong professional identity and web presence, I propose to create a coherent personal brand identity package and redesign or evolve my portfolio website (hosted at designerdenny.com) to clearly communicate my value, showcase a diverse range of high-impact work, and support my career goals (advertising/publishing/web design, freelancing/contracting). My ultimate aim is to position me as a thoughtful, versatile designer who solves real problems, tells visual stories, meets client and employer needs, and works with clarity, craft and strategy.